Our Story

Our Story

Our Story: The Heart of NELLIA korut

 

Handcrafted in Finland, Born from a Vision

Welcome to NELLIA korut, the home of truly handmade jewelry, crafted with passion and purpose right here in Finland. Our story is one of accidental inspiration, personalized style, and a commitment to creating the neutral, elegant pieces.

 

The Search for the Perfect Pearl

My name is Nelli Sinkkonen, founder of NELLIA. The brand started, quite literally, by accident! I was searching for the perfect jewelry to wear to an upcoming event and fell completely in love with the look of shiny glass pearls.

However, I couldn't find exactly what I envisioned—jewelry in subtle, neutral colors that perfectly matched my personal style.

So, I decided to make them myself.

 

From a Whisper to a Business

Crafting my first pair wasn't easy, but I managed to design a style and color I absolutely adored. When I wore them out, I kept getting the same question: “Where did you get those earrings!?”

That question sparked a journey. I began designing pieces for friends and family, and soon, orders were coming in from their friends and family. The demand for simple, elegant, handmade Finnish design was clear.

 

The NELLIA Promise

Now, I’ve decided it’s time to share these creations with the world. NELLIA korut is officially open for business, offering jewelry that is:

  • Handmade in Finland: Each piece is crafted with care and attention to detail.
  • Neutral & Versatile: Timeless colors designed to complement any outfit, any occasion.
  • Uniquely Designed: The exact style you’ve been searching for, but couldn't find—until now.
  • Mindful Material Choices: We actively seek responsible sourcing for all our materials.
  • We create jewelry you can live in: Follow our simple care tips to ensure your favorite pieces stay as beautiful as the day you got them. It's optimal to minimize prolonged exposure to harsh chemicals like chlorine, bleach, strong detergents, and perfumes, which can potentially degrade coatings (like PVD gold plating) over time. A quick wash with mild soap and lukewarm water removes daily oils and dirt. Always pat your jewelry completely dry with a soft cloth after washing or swimming. Store your stainless steel jewelry separately from softer metals (like silver or gold) to prevent minor scratching. A soft pouch or a dedicated jewelry box compartment is ideal. 

 

Thank you for being part of this journey.

WELCOME TO NELLIA xoxo